Celebrity makeover stylist Nick Arrojo will visit West Des Moines thanks to ISU alumnea, Whitney Landa.
Arrojo, stylist featured on the TLC show “What Not to Wear” will be in West Des Moines promoting products for his haircare line and presenting live makeovers.
Landa, who works as the account manager for Arrojo Products in New York, is a former ISU student who majored in apparel, merchandising and design production.
“I came to New York five years ago to pursue a career in fashion, but have had many great experiences along the way, not all pertaining to fashion,” Landa said.
After an internship at JV8 Inc., a casting agency, she began to work at a fashion show production and PR firm, called KCD, where she was able to work with high profile clients such as Marc Jacobs.
“This was a company I had wanted to work for, as one of their main focuses was on fashion show production, something I came to love while at Iowa State,” Landa said. During her junior year she was the co-producer of the ISU Fashion Show.
Following her job at KCD she began working at J. Crew but said, “The beauty world was calling my name.” She got the opportunity to work for a company that is based in London but was opening its first U.S. flagship store in Manhattan called SpaceNK.
“SpaceNK was a brand I knew inside and out for two years, and where I had the great pleasure of meeting my current boss, Nick Arrojo,” Landa said.
She began working for Arrojo at his SoHo hair salon as a client coordinator for a brief amount of time and then was given the opportunity to be the relationship manager for ARROJO Ambassadors, for salons across the country that carry Arrojo products.
Her mother, Cindy Landa, hairstylist and owner of Estilo Salon and Day Spa in West Des Moines, is one of ARROJO product’s top accounts and has the pleasure of hosting Arrojo, for the second year, in her salon. The event is for staff and clients and includes makeovers and a showing of the product line.
The event is from 7 to 9 p.m. Oct. 26 at Embassy Club West, in West Des Moines. Tickets are $15 and are available at Estilo Salon.
Landa’s advice to others who want to achieve their dreams is, “Keep your eyes open, create opportunities for yourself, and network with others.”